1. They stole Rob Neyer from ESPN.
2. They stole the Engadget bros from AOL.
3. They added Ashton Kutcher to their advisory board.
4. They revealed the name of their tech site on Jimmy Fallon.
5. My brother works there and knows all the words to “Chickenhead.”
(Note that items 1-4 all occurred this year, and my brother was hired last year. Pretty sure the latter is responsible for the former.)